Changing the game for public health research and interventions
Most public health initiatives today are constrained by cost, data availability, and sustainable community engagement – with the fragmented and commercially-locked nature of health data further limiting utility for public health purposes. The resulting "start from zero" approach to public health engagements has predictable results:
- High operating costs driven by the end-to-end infrastructure and new "one-off" community engagements needed for each project
- Limited-scope engagements or long timelines, with widely variable community participation
- Fragmented and/or incomplete datasets with limited longitudinal traceability
- Increased risk of abandoned or unsuccessful programs due to changing funding and public priorities
Genauris is working to change the game, building a global “health marketplace” serving patients, healthcare providers, industry, and public health organizations and linked together using secure, truly longitudinal health data that can be used to accelerate research and democratize access to care.
The network effect: building strategic partnerships to deliver local impact and democratize health access on a global scale
The Genauris health marketplace provides a common platform for patients, healthcare practitioners, industry, and public health organizations to interact with one another, offering all participants secure and equal access to health research, data, and service offerings regardless of location or background.
We know that organizations closest to the communities they serve hold the strongest trust, so we carefully curate partnerships with physicians, community health organizations, NGOs, philanthropic foundations, and industry partners around the world to provide localized care and support for patients in the communities they serve.
The health marketplace delivers local impact, globally
- Patients gain easy access to local health resources and direct access to global health research & care initiatives
- Community partners serve as patients' local trusted resource and gain support & insights for their own initiatives
- Physicians deliver patient care, oversee local clinical trials, and gain access to integrated, longitudinal patient data
- Industry partners gain access to diverse, global pools of patients for research, with care delivered by local partners
Real-world example
A major U.S. health company struggled to reach underserved patients in an inner-city community, while a local community health organization already had deep relationships and trust there but lacked the technical resources to expand their reach.
Genauris is actively partnering with both groups as an initial pilot effort, combining trust with technology to accelerate impact and reach over 50,000 patients in this city alone.
Diverse global data and insights support public health initiatives and accelerate response to emerging threats
Our goal is to reach tens of millions of patients and thousands of practitioners and public health partners globally, with special focus on traditionally underserved communities.
As our network grows, we believe the combined health knowledge and insights it represents will enable game-changing advances in analysis, research, and health interventions to truly change the state of the art in global health.
Data and insights to strengthen health systems and improve responsiveness
- Global monitoring of population health trends and social determinants of health (SDoH)
- Insights into unique conditions affecting underserved populations
- Early detection of emerging health threats
- Support for accelerated health crisis response, including ePRO and community activation
- Data-driven insights for targeted, effective community health interventions
- Support for disease awareness campaigns
- Streamlined delivery of health resources through "globally local" community partners
- Digitization of health records in communities lacking easy access to existing EHR platforms
Catalyzing agency: increasing patient engagement and participation while building health literacy
Genauris is creating a new ecosystem that transforms the way patients and communities engage in healthcare
Patients on Genauris' platform have their complete health history translated onto a blockchain-secured token that travels with them anywhere, simplifying interactions with care providers and allowing the patient – if they so choose – to derive direct value from their health data through our first-in-kind global health marketplace.
The more complete and extensive a patient's records, the more these records are worth for research, analytical, and policy-making purposes. Any health data the patient chooses to share on the Genauris marketplace are strictly anonymized and de-identified to guarantee privacy, but every paid use returns value directly to the patient.
Because the value of a health record is determined by participation, patients are directly incentivized to stay engaged and improve the completeness (and therefore value) of their data – building health and financial literacy.